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Iceberg clothing1/12/2024 The London-based designer debuted a reinvigorated logo that reworked the brand’s signature colors into a new modernist-meets-angular triangular insignia. Iceberg’s FW16 menswear collection marked the first offering from the brand’s new CD for menswear, James Long. Iceberg's FW16 menswear collection is actually sick Similarly, one of the brand’s most easily identifiable motifs became a detached and jagged profile of Mickey Mouse – a design recreated by Long for his FW16 collection. Not surprisingly, Iceberg gives off an allure of the art world: as if answering the question of whether an artist was ever to design a streetwear collection, what that might conceivably look and feel like. Today, artists like Rita Ackermann and Olaf Breuning champion the label. Starting out back in 1974 as a luxurious sportswear label, by the 1980s Iceberg was including art legend Andy Warhol in its advertising. The 40-year-old Milanese brand, by contrast, was founded by the two designers who each had a penchant for the loud irreverence of pop art. The irony that’s at the core of streetwear in particular sometimes feels to have been lost, particularly when you see the seriousness that some people approach the ridiculous phenomenon of hype merch. ![]() Sometimes the fashion scene can feel a little too serious, even when it’s not trying to be. Iceberg doesn’t take itself too seriously ![]() It still informs streetwear to this day thanks to the allure and longevity of similar brands of the era: think Stone Island, Moschino, Versace, Armani, and Gucci – all belong in the same luxe streetwear pot as Iceberg, except maybe Iceberg does it better… Major hallmarks of the scene’s aesthetic – rolled up denim jeans and white socks, sneakers and oversized shirting, vivid or washed-out color blocking, the championing of large brand motifs or pop cultural iconography – has became a seminal look of modern on-point, casual street fashion. Its involvement as a brand of the aforementioned Paninaro streetwear scene of the '80s (all centering around a pizza shop in Milan) has trickled down to today. Aside from that, Iceberg epitomizes that effortless yet fun and kinda-slightly-crazy Italian level of coolness, all of which just seems equally easy as it is breezy and sun-kissed. Not only is it Italian, it’s also made in Italy, with Iceberg’s headquarters located at Cattolica – the seaport town just outside of San Marino on the Adriatic coast. Trust us, with this label, it’ll feel like you’ve invested in a piece of wearable art. As ever, we like to keep you au faix with what’s up, so here’s five reasons why you need to fill your rotation out with a bit of European streetwear heritage from Iceberg. Now the label, although never really having gone away, has managed to shake up the scene once again with an on-point menswear collection for FW16. However, its true cult status, like many Italian labels of the time, began when it started being worn by people younger than who it was originally aimed at. Iceberg took that mischievousness and blended it with the resplendent lifestyle of its Italian Riviera Romagnola origins, located on the southern European country’s Adriatic coastline. ![]() Iceberg was intended as a luxurious sportswear label by its two vivacious designers Giuliana Marchini and Jean-Charles de Castelbajac – both of whom have a penchant for the loud and irreverent post-modernism of pop art. The 40-year-old Milanese brand was founded back in 1974, but we reckon the label's ripe for a comeback. Iceberg is arguably not a name you hear as often as you once did.
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